OPEN HOUSES DON’T SELL HOMES! WHAT DOES?
OPEN HOUSES don’t sell homes! … (So they say!) … But I’ve SOLD many homes to buyers who came because of an open house. (I even sold a CONDO to a buyer who was visiting a friend and got off on the wrong floor - An hour later, we had a contract!) 
Who comes to open houses? Everyone and anyone: ”Visitors” … curious passers-by… neighbors … “lookers” … “shoppers” … and yes, actual real buyers.
Will an open house sell your home? Probably not. YOUR REALTOR will sell your home. An there are options: Open Houses or Private Appointments. Which should you do? Either or both… The important thing is that it BE SHOWN. Statistics indicate that very FEW homes are ever bought “sight unseen”. The best way to sell a house ? Make it visible and available to as many potential buyers as possible.
Open houses aren’t for EVERYONE… Personally, I like OPEN HOUSES. I hosted one yesterday for a stunning lakefront property at 9200 SW 140th Street … on recreational E-LAKE … and served lunch to Brokers and buyers, both.
What’s the real benefit of hosting a broker’s open for the primary purpose of having other REALTORS see the property? First of all Realtors do have buyers. Furthermore Realtors walk, talk, network and share information with each other … as well as with buyers. Real estate is a business of connections, contacts and information-sharing. Yesterday’s BROKER’S OPEN brought more than just brokers and visitors. It brought IDEAS! Stay tuned… You can see them on an upcoming Restivo blog on MiamiRealEstateCafe.com! Watch for the blog ” Unsolicited Advice from a Realtor: Selling Miami Better, Faster, Smarter! “
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Restivo.V@ewm.com/ 305.793.1365/ Restivo.A@ewm.com/ 305.632.0164/
Esslinger Wooten Maxwell Realtors, Inc - Christie's Great Estates / 12651 S Dixie Hwy, Pinecrest, Floria 33156
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I am looking for statistics on how many homes are sold at open houses and I can not find any. I am also trying to figure out if the people that bought through an open house would only have purchased the home if there had been an open. I asked some people that I know if they would have bought the same house if there had been not been an open they all say yes. In one case the buyers has their eye on it and had an appointment set up for Monday to see it but saw the open and went in. In another case the house was on the list of homes to look at.
I would be reluctant to do Open Houses …UNLESS… they actually “worked”. I hear gripes from Realtors, often enough, saying that open houses are a waste of time. Many of those agents “sit” on an open house in place of the listing agent … painting their nails, watching the clock, and having absolutely no idea about neighborhood comps, recent sales, or even about the house they are supposed to be selling! Not surprisingly, buyers don’t buy through them. They may subsequently put an offer in, not throught that agent though, but through their own agent. I like hosting opens and have some great stories. Stay tuned. I’ll blog about some of them. Open houses work for me… so I do them! I have fun with them… so they work. What comes first… the chicken or the egg?