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STAGING AND DECORATING – TWO ENTIRELY DIFFERENT CONCEPTS -12 STEPS TO SELLING YOUR HOUSE FAST

 staged lr

 STAGING AND DECORATING DIFFER  –  AND EACH  SERVES AN ENTIRELY DIFFERENT PURPOSE.

DECORATING  IS CREATING A  VISUALLY ATTRACTIVE AND COMFORTABLE SPACE IN WHICH TO LIVE  (ENTERTAIN, RELAX, SIT DOWN, SPEND TIME).

‘STAGING’ IS NOT ‘DECORATING’.  INSTEAD, STAGING  CREATES AND DIRECTS THE EYE TO WHAT YOU WANT THE BUYER TO SEE  (FEEL. EXPERIENCE).  STAGING CREATES  FOCAL POINTS FOR POTENTIAL BUYERS.  IN OTHER WORDS, STAGING IS NOT MEANT FOR THOSE WHO WILL BE SITTING.  IT’S PURPOSE IS TO CREATE VISUAL IMPACT  FROM A STRICTLY TRANSIENT ( UPRIGHT POSITION).  BY STAGING A HOUSE YOU AIM  TO INTRIGUE BUYERS AS THEY MAKE THERE WAY THROUGH THE HOME, AND YOU INTENTIONALLY DRAW THEIR EYE (EMOTIONS)  TO WHAT YOU WANT THEM TO REMEMBER.

IN GETTING A HOUSE “READY FOR SALE”,  STAGING IS A PROCESS  THAT BEGINS WITH:

1)  DECLUTTERING.

2) REARRANGING  FURNISHINGS.  DEFINING SPACES.  

3)  POSITIONING ACCESSORIES  AND ARTWORK TO DRAW  THEIR ATTENTION, CREATE A FLOW, AND DRAW THEM THROUGH THE HOME.

IF YOU HAVE LIMITED RESOURCES AND TIME,  PRIORITIZE:

4)  FIRST AND FOREMOST COMES CURB APPEAL

5)  SECOND ARE YOUR KITCHEN AND EMTERTAINMENT AREAS

6)  THIRD WOULD BE YOUR MASTER BEDROOM AND BATH.

STAGED HOMES SELL FASTER AND BRING HIGHER PROFITS.  HERE ARE A FEW TIPS

7)  A SEASONAL WREATH ON THE FRONT DOOR, POTTED PLANTS AND SOME COLOR:  CREATE INTRIGUE AND ENTICE BUYERS INSIDE.  

8) YOUR ENTRY & EXIT SHOULD BE UNCLUTTERED AND OPEN. 

9) COUNTERTOPS  (KITCHEN/BATHS) SHOULD BE  APPLIANCE-FREE  & WITHOUT ANY HINT OF  PEOPLE RESIDING THERE. 

10) WHEN YOU ARE SELLING , THINK IN TERMS OF A ‘MODEL LOOK’ AS OPPOSED TO A ‘LIVED IN LOOK’. 

11) PLAY UP YOUR PROPERTY’S STRENGTHS.  MINIMIZE WHATEVER WEAKNESSES THERE MIGHT BE. 

12) YOU WANT BUYERS TO BE ABLE TO ENVISION LIVING THERE.   HOMES THAT FEEL INVITING ARE  HOMES THAT SELL.

ANYTIME YOU OR SOMEONE YOU KNOW IS  WANTING TO BUY OR SELL, AND LOOKING FOR AN EXPERIENCED LOCAL REALTOR, WE WOULD LOVE TO HEAR FROM YOU.  PLEASE CONTACT US  AT 305-793-1365 OR 305-632-0164 OR  LEAVE US A NOTE HERE.

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